About Nancy Schwartz
Nancy E. Schwartz, president of Nancy Schwartz & Company (NS&C), designs and implements marketing and communications programs to help nonprofit and foundation clients nationwide to maximize their impact and profits. Combining strategic perspective, practical vision, and a broad range of technical skills, Ms. Schwartz provides NS&C clients with innovative approaches to meeting their goals.
Ms. Schwartz shares her expertise in nonprofit marketing and communications by writing and publishing Getting Attention, (free, bi-monthly e-newsletter designed to help nonprofits succeed through effective marketing) and the Getting Attention blog.
NS&C’s clients include many small to mid-sized organizations focused on issue areas from education to health and the environment. Current and recent clients include The After-School Project, American Libraries Council, Clearwater, Center for Asian American Media, EDC (working on educational equity), Foundation for Child Development, Hablamos Juntos, Libraries for the Future, Robert Wood Johnson Foundation and Union County Economic Development Corporation (UCEDC). Ms. Schwartz brings her ability to quickly assess the issues specific to a client organization, and their stakeholders, and to work effectively with each group, to every project.
Ms. Schwartz is usually brought into an organization at a moment of change — a change in leadership, the introduction of a new program or service, and/or the need to formalize a nonprofit’s marketing work for the first time. Her focus, no matter the client’s issue area or lifecycle stage, is to harness strategic marketing and communications to help a client reach its organizational goals.
For UCEDC, Ms. Schwartz designed a comprehensive marketing plan to brand and promote its micro loan and training services to small businesses in nine additional counties. For IPAS, an international women’s health organization, Schwartz audited communications organization-wide and designed a comprehensive, phased communications strategy and work plan to more accurately reflect IPAS’ international structure and ensure that communications plays a strategic role in its current agenda. The strategy included a complete staffing plan and budget as well as measurement tools. IPAS staff members are now implementing the plan with great success.
For the New York Regional Association of Grantmakers, she designed and launched a highly-successful first-time membership campaign and updated the content and design of its newsletter to signal a change in leadership. And, for Clearwater, the barebones-budget environmental organization founded by Pete Seeger, Ms. Schwartz executed a comprehensive communications audit and made recommendations for a strategic communications initiative that fully supports the current shape and goals of the organization.
Earlier in her career, Ms. Schwartz served as director of Electronic Product Development and director of Marketing at the Foundation Center, where she was instrumental in creating and marketing a broad range of electronic publications and services, including FC Search (the renowned electronic access to the Center’s databases). She has also directed marketing and communications programs for reference publishers H. W. Wilson and K. G. Saur.
A graduate of Brown University, Ms. Schwartz also holds a MBA in Marketing and Management from New York University. She serves as a volunteer trainer at New York City’s Support Center for Nonprofit Management and a frequent conference speaker. Ms. Schwartz is also member of the New York Technical Assistance Providers Network and the Council on Foundations’ Communications Network. She lives in the New York metropolitan area, where she enjoys time with family and friends, as well as knitting, photography, hiking and cooking. She is active in her synagogue, and serves on its Interfaith Committee.