 Get to Know Your Audience via a Web-Based Survey Have you considered launching a web-based survey for your nonprofit? Keeping in close touch with your audiences is the most effective action you can take to reinforce relationships with those critical to your success, and to ensure that your programs and services continue to meet their needs. Remember that responding to a web-based survey is so quick and easy that response rates are far higher than with traditional surveys. You'll need email addresses of those you want to survey in order to invite them to participate. If you're surveying all of your audiences (rather than a distinct segment), you'll also want to promote the survey on your web site. Best of all, a web-based survey is a great way to get critical input from your audiences -- to test ideas, solicit suggestions, or brainstorm on areas for improvement. Web survey tools such as Zoomerang (http://www.zoomerang.com) and SurveyMonkey (http://www.surveymonkey.com) are available for use in a basic version at no charge and in upgraded versions with more features for a minimal charge of approximately $20/month. So web surveying is an inexpensive proposition definitely worth a try. Bonus: Your audiences will appreciate your interest in what they think, helping you to build loyalty, as well as to shape your offerings to their needs. For more articles and case studies, subscribe now to the Getting Attention e-update. © 2002 - Nancy E. Schwartz. All rights reserved. About the Author Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (www.nancyschwartz.com), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services. Subscribe to her free Getting Attention e-update (http://www.nancyschwartz.com/getting_attention.html) and read her blog at http://www.gettingattention.org for more insights, ideas and great tips on attracting the attention your organization deserves. NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the copyright and "about the author" info at the end), and you send a copy of your reprint. Print this article Back to article archive Contact us today. © 2002-, Nancy Schwartz & Company Revised |
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